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This is a picture of  'Premier Tyres.' The  location is the junction of Rea St and Bradford St.   Does anyone know what date this would be?  Note the police call box on the corner. Is the car being towed by the tram?  As well as tyres, this garage sold  'The Cox Atmos Petrol Saver' according to an advert on the window.

Copyright Lodge Tyre Company.  Thanks to Mr John Hogarth

Another great picture of  'The Premier Tyre Co' taken about 1935.  The gentleman in the centre is Mr W McGrath the proprieter, the young man stood to his left is George Lodge. George Lodge went on to start his own business, 'The Lodge Tyre Company' which is still trading today.
Look at some of the adverts, Austin 7 tyres were 14 shillings.  ( see also Nechells)